Understanding the modern media is key to operating successfully within it. MIP staff have strong, professional media backgrounds and have worked at the very top of the media profession. With this experience comes an appreciation of how they work and what will get their attention. Perhaps more importantly, we also understand the risks and potential pitfalls associated with 24-hour news, online and new media.
There are plenty of agencies who will distribute a press release for you, but at MIP we take a guiding role from an early stage; identifying news angles, the right time for deployment, the right outlets to target, the right person to call and the right time to follow up.
MIP's approach to media relations is not based on a series of press releases. As a client of MIP you would benefit from 24/7 media monitoring, the advice of our staff on media opportunities and the security of knowing that at all times, people are working to promote and defend your reputation.
MIP has excellent relationships with people at all levels of print, broadcast and new media. Often a well-placed phone call to the right person can be the difference between the front page and obscurity. Political figures, think-tanks, businesses and campaigners trust MIP to handle their media relations, relying on our judgement, contacts, honesty and discretion.